Fight for your right to make Double Creme humbuckers!

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11/29/2002 9:33 PM

Wolfe Macleod

Fight for your right to make Double Creme humbuckers! Last night I got sick and tired of this Dimarzio Creme trademark, so I decided to make a somewhat lame atempt at taking action against it.   I started a petition for Dimarzio to drop the Creme trademark at http://www.petitiononline.com     Apparently, petitions there have had some success in the past.   This petition can be found here:http://www.petitiononline.com/Dimarzio/petition.html     Sign it!     What will happen is when enough signatures are collected, they will be emailed to the USPTO and Dimarzio for thier inspection.     Please inform your guitar playing friends, customers, and whoever you might know about this petition. I (and I'm sure many of you) loose quite a bit of business because you are not able to make double creme humbuckers. People have the right to choose what color they want, don't they?     WOlfe

 

11/29/2002 11:00 PM

Mark Hammer

I'm afraid I don't understand. How can you select a colour as a trademark? How can it be that no one else prior to DiMarzio ever used two creme bobbins?     Moreover, exactly what is the spectral boundary of their trademark? Would two lighter or darker shaded bobbins be in conflict or is there some Pantone standard against which competitors would be compared for purposes of infringement detection?     I'm not trying to make light of it in any way, but the nature of the trademark is eluding me. Coca-Cola is not the only cola bottler that uses red as its' signature colour, and if THEY can't shut down use of red for no-name or house-brand cola, I have a hard time seeing how DiMarzio could prevent anyone else who manufactures PAF-style humbuckers from doing so with a particular colour.     Or is it the "Creme" name we're talking about here?

 

11/29/2002 11:38 PM

Wolfe Macleod

Mark   About Coke. They are the only Cola company to use that "Swirl" or "wave" mark. That is one of thier Trademarks...not the colour, in this case.   Pepsi uses the Red and Blue "Globe" mark....in this case, it's the design AND the colour.   These are just two examples I can think of...mainly because I drink a LT of Coke.   I believe the headstock shapes of Fender and Gibson's are also trademarked.     I have spent the better part of five years reasearching this Creme trademark...in this case, it's only the colour. The use of slightly different shaded Creme bobbins is not permitted.   It's purpose is to instantly identify a creme coloured humbucker as beign a Dimarzio.     This would seem to mean that..say I were a pencil or comb manufacturer...I could trademark the color yellow for pencils..or red for combs..and no other pencil or comb maker could make them in that colour.     Wolfe

 

11/30/2002 7:21 AM
nic	Maybe they only trademarked "Creme Color"... We all are talking about Creme Colour here... Is that different? Why not Double Mint? Or does Wrigley's have that one?     nic

 

11/30/2002 8:33 AM
Wolfe Macleod	Nic   This concerns the actual colour...the physical appearance of the refraction of light which causes the colour "creme"   Wrigley's probably has "Double Mint"     Wolfe

 

11/30/2002 8:36 AM
Wolfe Macleod	Yes, in fact, Wrigley's does.... Yep, Wrigley's does indeed own the Doublemint trademark.   You can search trademarks at http://www.uspto.gov     YOu'll want to click on Trademarks on the left, then doa Boolean search for the word or company.     Dimarzio has also Trademarked the word "PAF"     Wolfe

 

11/30/2002 9:12 AM

Damien

How the hell does Dimarzio get away with these things: the term PAF has always been used since patent applied for humbuckers first came out so how can Dimarzio claim it as his own? That's like a bread maker patenting the term multi-grain after years of everyone using it!   Everyone in your business should be entitled to use the term PAF!   Dimarzio is a jerk for being so shifty as to trademark these things.

 

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